AppsinityAPPSINITY
Policies and safety

Spam policy

Spam on Appsinity is any content that wastes a player's attention or manufactures the appearance of trust. Both are treated as integrity violations against the store, not as marketing.

Open Appsinity Studio

Metadata spam

Anything that games the discovery surfaces rather than describing the game.

PracticeWhy it is spamEffect on you
Keyword-stuffed titleSearch and cards show junk to playersListing is a review risk
Irrelevant category or tagsPuts the game in front of the wrong audienceBad traffic, worse reviews
Same game as two listingsFloods browse with one productDuplicates are removed
Near-identical reskinsManufactured catalogue breadthEnforcement can group them
Description that is only linksNo information, only destinationsRemoval of the text
Screenshot gallery of another gameBait and switchViolation, not spam
Constant retitle and re-tagChases trending queriesManual review
Note: Categories and tags are meant to describe the game. See Store categories and Store tags for what belongs in each.

Fabricated engagement

The Terms are direct: ratings and reviews must reflect genuine user experience and must not be fabricated, purchased, coordinated or manipulated. Spam, abusive commentary, personal attacks, hate content or obvious rating manipulation may be removed without notice.

  • Buying reviews, or trading them in developer groups, is coordinated manipulation.
  • One review per player per listing is enforced by the data model: a second submission from the same account replaces the first rather than adding to it.
  • Review text is capped at 2,000 characters and the rating is clamped to 1 to 5, so volume and extremes are the levers a manipulator has, and both are visible.
  • Appsinity reserves the right to restructure, limit or temporarily suspend review features as abuse mitigation, without that counting as a service failure.
Watch out: Incentivising reviews, including gifting keys for a rating, is manufactured engagement. The prohibition does not depend on the reviewer being dishonest about the game.

Manufactured demand

Traffic and conversion numbers come from recorded listing events, and each surface counts a defined thing: a page view, a play start for web titles, or reported seconds of play through the play-stats endpoint. There is currently no automated install-farming filter that discards suspicious events.

Because the counter is honest and the traffic may not be, an unusual spike is reviewed by hand rather than silently filtered.
SignalHow it is recorded todayWhat a farm changes
Listing viewsAn event row per view, with source and countryInflates reach
Web opensA play event for a web titleInflates engagement
Play timeReported seconds per sessionInflates retention story
DownloadsCounted from the download actionInflates the headline number
InstallsUnique installs or unique web opens, labelled as suchNothing distinguishes a bot
Not available: Do not build your pitch on an inflated number. Visit goals gate payouts, so manufactured traffic that does not convert is money you paid for nothing, and a pattern a reviewer can see.

Other spam surfaces

  • Support tickets: duplicate tickets for the same issue delay the one that gets read; the assistant routes by topic rather than by urgency claimed.
  • Team invites: inviting addresses you do not own to manufacture workspace breadth is a misuse of the member model.
  • Webpages: Studio-hosted pages are subject to the same metadata rules as listings, see Studio webpages.
  • Live streams: a schedule entry that is not an actual stream is treated as false information on the store, see Live streaming.

Frequently asked questions

Can I ask friends to review my launch?

You can ask for honest feedback. What you cannot do is pay, incentivise, organise or supply accounts for it. A handful of genuine friends is fine; a cluster of same-hour five-star reviews is the pattern that reads as coordination.

How do you detect fake installs?

Today the counters are recorded faithfully and anomalies are reviewed manually; there is no automated bot-filtration layer. See Downloads for what the metric actually counts.

Is cross-promoting my other games spam?

Not if the listing describes the game. A description that is mostly links to your catalogue is where it becomes a problem.

Someone is review-bombing me.

Report it with listing URLs and the pattern. Rating manipulation is explicitly removable content, see Reviews.

Need help?

Developer publishing support: [email protected]
General support: [email protected]
Partnerships: [email protected]