APPSINITYShort description
The short description is a single line capped at 80 characters. It is the only prose most visitors read before deciding to install.
Open Appsinity StudioThe field
In Studio the short-description input enforces maxlength="80". Typing beyond that is impossible, so plan for 80 characters including spaces and emoji.
- It sits directly under the title on the listing hero and on store tiles.
- It is a summary, not a feature list — 80 characters cannot hold both.
- Fallback: if the field is empty the listing writes
Discover <name> on Appsinity Store.for the description block. That sentence is what a blank field costs you.
How to write one
The test is whether a stranger can tell, from the line alone, whether this is for them.
| Weak | Why | Stronger |
|---|---|---|
| "The best game ever made!!!" | An unverifiable claim that reads as spam | "Co-op roguelike with 20-minute runs" |
| "Fun for the whole family" | Describes nobody | "Offline puzzles for ages 7-11" |
| "A new app for notes, tasks, lists, reminders, sync" | A list, over 80 characters | "Notes that sync across your devices" |
| "Experience the journey of a lifetime" | No information | "Rhythm campaign: 40 tracks, 5 difficulty tiers" |
Consistency with the rest of the listing
The short description makes a promise the long description, screenshots and build have to keep. Three common mismatches:
Platform. Saying "now on PC" while the build is .apk means a Windows visitor reads the Will not install on your Windows PC note. See Windows builds.
Price. "Free" is correct — every listing's buy panel is hard-coded Free — but do not promise "no purchases" if the build contains a store of its own.
Content rating. "For everyone" on an 18+ listing produces an age gate users did not expect.
Editing it later
Saving the listing updates the live page immediately — there is no review window. That cuts both ways: a bad line goes public instantly, and frequent rewrites read as title-switching under Spam policy.
Frequently asked questions
Can I use the full 80 characters for keywords?
You can type them, and it will read badly. Search matches on name, category, developer and publisher — the short description is for humans, not the matcher.
Does it appear in the desktop client?
Not in the library drawer, which lists name and installed size. Assume the store and the website are the only places it is read.
What if I have nothing to say in 80 characters?
Then the product is hard to summarise, and the listing will be hard to sell. Ask what a player does in the first minute and write that.
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