AppsinityAPPSINITY
Policies and safety

Ads policy

Appsinity's advertising is small and specific: a pre-roll on trailer playback and an eCPM model behind the earnings figures. The policy that matters most is the one that does not change between the two: an ad is content, and the content rules apply to it.

Open Appsinity Studio
On this pageThe two ad surfacesRates you configureCreative standardsPlayer experience rulesFrequently asked questions

The two ad surfaces

SurfaceWho supplies itWhat is measuredWhat you set
Trailer pre-rollPlatformImpression, click, completion, skipNothing; it plays before a trailer
Your monetisation declarationYouNothing directlyRating labels for Advertisements and Rewarded Ads
Earnings accountingYouVisits and configured rateseCPM in cents per placement
Note: There is no in-game ad SDK provided by Appsinity and no per-creative breakdown in Studio. Ads inside your build are your own network's, and your own declaration.

Rates you configure

The rate is an eCPM expressed in cents, bounded by the form. The printed earnings formula is (Visits ÷ 1,000) × CPM rate, and the defaults are the conservative ones.

range: 0 .. 100000 cents  (= 0.00 .. 1000.00)
default interstitial: 260   (= 2.60)
default rewarded:     600   (= 6.00)
earnings = (visits / 1000) * cpm
Watch out: The rate is a declaration of the value you attribute to a thousand impressions, and it feeds the payout number. A rate set far above what your traffic plausibly earns is an accounting problem you own.

Creative standards

  • Anything shown to a player must meet the teen-safe standard, because a pre-roll is store content, not third-party content.
  • No ad may claim a reward the build does not grant, and no advertisement can be a bait for another platform's install.
  • Misleading representations in an ad are the same violation as misleading metadata in a listing.
  • Declare advertising in the rating form; the Advertisements and Rewarded Ads labels exist for this.
Not available: There is no ad review queue and no creative approval step. The rules apply after the fact, through reports and manual review.

Player experience rules

  1. Do not make an ad unclosable. A rewarded ad with no visible skip or timeout is a dark pattern; the platform records skips for exactly this reason.
  2. Do not gate core content behind an ad loop. It reads as a scam listing even when it is legal.
  3. Do not simulate clicks. Click events are counted and priced; click-bait layouts are visible in the ratio.
  4. Keep the pre-roll short. It plays before a trailer a player chose to watch.
Note: How earnings, visit goals and payouts connect is documented in Ads and monetisation and Payouts.

Frequently asked questions

Can I run my own ad network inside the game?

Yes, and you declare it. Nothing on Appsinity integrates a network, so the data-safety rules for third-party SDKs are yours to satisfy.

Who pays for the trailer pre-roll?

It is a platform surface. Your monetisation numbers come from the eCPM model you configure, see Ads and monetisation.

Is there an ad content review?

No. There is no approval step, so the general content rules are the whole control, which is why prohibited categories apply to creatives.

Can I advertise another store's link in my description?

The description must describe this game and this build. A listing whose purpose is sending players elsewhere is a metadata problem.

Related documentation

In-app ads and store advertisingPayoutsContent policyData safetyRevenue
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