APPSINITYDownloads
A download is a click on a listing's download button that reached the traffic endpoint. It is not an install, not an open, and not unique to a person.
Open Appsinity StudioPrecise definition
| Counted | Not counted |
|---|---|
| A download click on the listing | A completed byte transfer |
| Repeat clicks by the same visitor | An abandoned or failed download |
| Downloads through the desktop client | An install that later fails to launch |
| Clicks that were then blocked by the platform note | An uninstall |
| Refresh-driven listing loads (as visits, not downloads) | Any post-open activity |
Where the number appears
Public figures use + formatting above the rounding threshold, so a listing showing 10,000+ installs is not telling you it has 10,001.
- The listing hero fact row:
↓ N installs. - An About fact tile.
- The Downloads KPI and the Downloads per day chart in Studio.
- The Top Charts sort, as the additive term in
rating × 100 + downloads.
Install base and favorites
The dashboard shows an Install base figure as a percentage and a Device acquisitions count, plus First opens marked live data and Favorites marked all time.
Be careful with those labels: nothing in the store observes an app opening. Treat install base and device acquisitions as modelled figures derived from download counts rather than measured installs.
Raising downloads honestly
- Fix the click-through rate first. If CTR is low, traffic is arriving and leaving. Icon, title and short description are the levers.
- Then raise visits. Your own channels, category pages, and New Releases while you are inside 45 days.
- Then convert. Screenshots that show the actual product, and a description that keeps its promises.
- Then protect the rating. Because the chart formula multiplies rating by 100, one extra star is worth roughly 100 downloads in ranking.
Frequently asked questions
Can I report the installs figure to investors?
Report it as download clicks, clearly labelled. Anyone who compares it to Play Console will find the difference.
Do protected downloads count differently?
No. The licence check happens on the click and the counter still fires.
Is there a daily cap on my own counting?
None documented, which is why repeated refreshes are visible in the numbers.
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