APPSINITYApp title
The title is the single most-weighted piece of text on your listing: it is the hero heading, the search match, and the thing a user remembers.
Open Appsinity StudioEverywhere the title appears
- The
<h1>in the listing hero, next to the cover art. - The breadcrumb:
Home › Category › Title. - Every store tile in the rails, browse grids and top charts.
- Search suggestions, which match against name, category, developer and publisher.
- The desktop client library, where it labels the installed folder and the Start Menu shortcut.
- Truncated inside the tray menu, which lists only the first 15 launchable titles.
Rules that hold on Appsinity
The store's own surfaces print the title verbatim, and the runtime rewrites visible strings, so there is no clever formatting available to you — plain text is what you get.
| Do | Do not |
|---|---|
| Use the real product name | Stuff keywords into the title |
| One title, consistent everywhere | Add "Best", "No.1", "Free" or a year |
| Use an em dash or colon for a subtitle | Use ALL CAPS or repeated exclamation marks |
| Name the actual franchise if you own it | Reference another company's trademark |
How discovery actually works
The header search filters the catalog client-side. It fetches up to 100 items of your type and shows at most 6 suggestions, matching name, category, developer and publisher. Nothing about the title can raise you above another match — position in the suggestion list is whatever the catalog returned.
Beyond search, listings appear in category pages, New Releases (published within 45 days), and Top Charts, which sorts by rating × 100 + downloads.
- A title that duplicates a developer name is found twice — that is the only "keyword" effect worth having.
- Category matters more than title: the browse pages group by category with a per-group count.
- Getting onto Top Charts needs downloads, not words.
One title, many languages
There is no localised-listing field. One title is shown to every visitor regardless of their country, so pick something that reads correctly in the language your audience actually uses.
My Game 我的游戏 日本語 reads as stuffing and trips the spam rules.Frequently asked questions
Is there a character limit?
The title field is in the listing sheet, and the store renders whatever you save. Keep it under about 30 characters so it is not clipped in tiles and tray lists.
Does the title affect the URL?
It is the origin of the slug, which is why renaming after launch breaks links, see Create an app or game.
Can I put the studio name in the title?
No — the publisher line under the hero already shows it. Repeating it makes the tile noisy.
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