AppsinityAPPSINITY
Policies and safety

Content ratings

Ratings on Appsinity are computed from your declarations, not assigned by a reviewer. Tick what is in the build and Studio derives an age band from a weighted score, then shows that band as a badge on the listing.

Open Appsinity Studio

What the form asks

Seventeen groups of labels, each label a checkbox. The groups are fixed; the last group is about features rather than content.

GroupDefault weightExample labels
Violence3Cartoon/Fantasy Violence, Realistic Violence, Graphic Violence, Blood, Heavy Blood & Gore, Dismemberment, Torture, Execution Scenes
Fear & Horror2Jump Scares, Horror Themes, Psychological Horror, Disturbing Images, Paranormal Themes
Language2Mild Language, Strong Language, Profanity, Hate Speech
Sexual Content4Romantic Themes, Kissing, Suggestive Themes, Partial Nudity, Nudity, Sexual Activity, Sex Education
Drugs & Alcohol3Alcohol References/Use, Tobacco References/Use, Drug References/Use
Gambling2Simulated Gambling, Real Money Gambling, Casino Games, Loot Boxes / Random Rewards, Prize Wheels, Mystery Boxes
Crime2Theft, Criminal Activities, Weapons, Illegal Activities, Terrorism References
Online Features1Online Multiplayer, Voice Chat, Text Chat, User-to-User Messaging, User Generated Content, Livestreaming
Monetization0Paid App, In-App Purchases, Subscriptions, Advertisements, Rewarded Ads
Data Sharing1Users can share photos/videos/files, Users can share their location
Social Features1Comments, Reviews, Forums, Communities, Guilds/Clans, Private Groups, Friend Requests, Public Profiles
Health & Safety1Medical Advice, Fitness Tracking, Mental Health Content, Emergency Information
Educational0Educational Content, Content Intended for Children, Teacher/Parent Features
AI Features1AI Chatbot, AI Image Generation, AI Voice Generation, AI Generated Content
Sensitive Topics4Self-Harm References, Suicide References, Eating Disorder References, Bullying, Discrimination, Political Content, Religious Content
Commerce1Digital Goods, Physical Goods, Financial Transactions, Cryptocurrency, NFTs
Final Questions1Designed for children under 13, Parental consent required, Account required, Interact with strangers, Can report abuse, Moderation tools
Note: The default weight only applies to a label with no specific weight of its own. Almost every label does have one, so treat the default column as the fallback you will rarely hit.

Weights that decide the band

Each ticked label adds its own weight. These are the numbers that matter, because the band is a pure function of the total.

Zero-weight labels are declarations of fact, not risk signals: they are recorded and displayed but never push the band up.
LabelWeightLabelWeight
Cartoon/Fantasy Violence1Mild Violence2
Realistic Violence5Graphic Violence8
Blood3Heavy Blood & Gore8
Dismemberment9Torture10
Execution Scenes10Horror Themes2
Psychological Horror3Mild Language2
Strong Language5Profanity5
Hate Speech8Suggestive Themes5
Partial Nudity6Nudity8
Sexual Activity12Drug Use5
Real Money Gambling6Terrorism References7
User Generated Content3Livestreaming3
Financial Transactions3Cryptocurrency4
Self-Harm References12Suicide References12
Eating Disorder References10Bullying6
Discrimination7Can users interact with strangers?4
Paid App / IAP / Subscriptions0Educational Content0

Score to band

The recommendation is the total score read against five thresholds. Nothing else influences it.

Total scoreRecommended ageTypical reason
03+Nothing concerning ticked
1 to 47+One light label such as Mild Violence or Fantasy Horror
5 to 912+Any single mid label such as Realistic Violence or Strong Language
10 to 1916+A heavy label like Graphic Violence, Nudity or Dismemberment
20 or more18+Several heavy labels together, or Self-Harm / Suicide references
score >= 20 -> 18+
score >= 10 -> 16+
score >=  5 -> 12+
score >=  1 -> 7+
otherwise  -> 3+

flag a label when its weight >= 3
Note: Labels weighted 3 or more are listed individually under the recommendation, as "Score 13. Based on: Graphic Violence, Blood." With nothing ticked the panel reads "No concerning content selected."

What is stored and what players see

The form writes a contentRating object on the listing document: whether it was submitted, the contact email that accompanies it, and the ticked labels. Your listing document is created with an empty declaration, so an untouched listing is a listing with no rating, not a rating of 3+.

  • The store reads the final band first, then the suggested band, then any legacy age field, and falls back to 3+ for display only.
  • The badge is an image matched to the band, with /assets/age-3.png as the fallback file.
  • The caption beside the badge says the rating was submitted by the developer, because it was: nobody approved it.
  • Re-running the form after a content change updates the band; the old labels are replaced, not merged.
Watch out: A wrong band is a content-policy problem, not a display bug. If the build contains Graphic Violence and you declared Cartoon/Fantasy Violence, the misrepresentation is the violation.

Filling the form in

  1. Play your own build and take notes. Every blood splash, every line of dialogue, every randomised reward. The form is only as good as your inventory.
  2. Tick conservatively upward. Where a label is arguable, tick the heavier one. Under-declaring is the risk; over-declaring just moves the badge.
  3. Answer the Final Questions truthfully. Stranger interaction is weighted 4 on its own and drives expectations about moderation.
  4. Read the recommended band back. Compare it with how you would describe the game to a parent.
  5. Set a rating contact email. The address stored with the declaration should reach someone who can answer a challenge about it.
  6. Re-declare on every material change. A new update that adds gore invalidates a rating recorded before it.

Frequently asked questions

Does anyone approve my rating?

No. The band is computed from your declarations by the form itself and stored with the listing. Appsinity can act on a rating that turns out to be wrong, and does so as a content-policy matter.

Can I get 18+ and still stay on the store?

A rating band is not a ban. But an 18+ result usually comes from labels that also engage the teen-safe standard, and sexually explicit material is prohibited outright, see Content policy.

Do loot boxes affect the rating?

Yes. Loot Boxes / Random Rewards is weighted 2, Prize Wheels and Mystery Boxes 1 each, Real Money Gambling 6. Gambling-flavoured monetisation shows up in the band.

Why is my listing showing 3+ when I never filled the form in?

That is the display fallback, not a rating you earned. Complete the form so the badge reflects the content.

Need help?

Developer publishing support: [email protected]
General support: [email protected]
Partnerships: [email protected]