Content ratings
Ratings on Appsinity are computed from your declarations, not assigned by a reviewer. Tick what is in the build and Studio derives an age band from a weighted score, then shows that band as a badge on the listing.
Open Appsinity StudioWhat the form asks
Seventeen groups of labels, each label a checkbox. The groups are fixed; the last group is about features rather than content.
| Group | Default weight | Example labels |
|---|---|---|
| Violence | 3 | Cartoon/Fantasy Violence, Realistic Violence, Graphic Violence, Blood, Heavy Blood & Gore, Dismemberment, Torture, Execution Scenes |
| Fear & Horror | 2 | Jump Scares, Horror Themes, Psychological Horror, Disturbing Images, Paranormal Themes |
| Language | 2 | Mild Language, Strong Language, Profanity, Hate Speech |
| Sexual Content | 4 | Romantic Themes, Kissing, Suggestive Themes, Partial Nudity, Nudity, Sexual Activity, Sex Education |
| Drugs & Alcohol | 3 | Alcohol References/Use, Tobacco References/Use, Drug References/Use |
| Gambling | 2 | Simulated Gambling, Real Money Gambling, Casino Games, Loot Boxes / Random Rewards, Prize Wheels, Mystery Boxes |
| Crime | 2 | Theft, Criminal Activities, Weapons, Illegal Activities, Terrorism References |
| Online Features | 1 | Online Multiplayer, Voice Chat, Text Chat, User-to-User Messaging, User Generated Content, Livestreaming |
| Monetization | 0 | Paid App, In-App Purchases, Subscriptions, Advertisements, Rewarded Ads |
| Data Sharing | 1 | Users can share photos/videos/files, Users can share their location |
| Social Features | 1 | Comments, Reviews, Forums, Communities, Guilds/Clans, Private Groups, Friend Requests, Public Profiles |
| Health & Safety | 1 | Medical Advice, Fitness Tracking, Mental Health Content, Emergency Information |
| Educational | 0 | Educational Content, Content Intended for Children, Teacher/Parent Features |
| AI Features | 1 | AI Chatbot, AI Image Generation, AI Voice Generation, AI Generated Content |
| Sensitive Topics | 4 | Self-Harm References, Suicide References, Eating Disorder References, Bullying, Discrimination, Political Content, Religious Content |
| Commerce | 1 | Digital Goods, Physical Goods, Financial Transactions, Cryptocurrency, NFTs |
| Final Questions | 1 | Designed for children under 13, Parental consent required, Account required, Interact with strangers, Can report abuse, Moderation tools |
Weights that decide the band
Each ticked label adds its own weight. These are the numbers that matter, because the band is a pure function of the total.
| Label | Weight | Label | Weight |
|---|---|---|---|
| Cartoon/Fantasy Violence | 1 | Mild Violence | 2 |
| Realistic Violence | 5 | Graphic Violence | 8 |
| Blood | 3 | Heavy Blood & Gore | 8 |
| Dismemberment | 9 | Torture | 10 |
| Execution Scenes | 10 | Horror Themes | 2 |
| Psychological Horror | 3 | Mild Language | 2 |
| Strong Language | 5 | Profanity | 5 |
| Hate Speech | 8 | Suggestive Themes | 5 |
| Partial Nudity | 6 | Nudity | 8 |
| Sexual Activity | 12 | Drug Use | 5 |
| Real Money Gambling | 6 | Terrorism References | 7 |
| User Generated Content | 3 | Livestreaming | 3 |
| Financial Transactions | 3 | Cryptocurrency | 4 |
| Self-Harm References | 12 | Suicide References | 12 |
| Eating Disorder References | 10 | Bullying | 6 |
| Discrimination | 7 | Can users interact with strangers? | 4 |
| Paid App / IAP / Subscriptions | 0 | Educational Content | 0 |
Score to band
The recommendation is the total score read against five thresholds. Nothing else influences it.
| Total score | Recommended age | Typical reason |
|---|---|---|
| 0 | 3+ | Nothing concerning ticked |
| 1 to 4 | 7+ | One light label such as Mild Violence or Fantasy Horror |
| 5 to 9 | 12+ | Any single mid label such as Realistic Violence or Strong Language |
| 10 to 19 | 16+ | A heavy label like Graphic Violence, Nudity or Dismemberment |
| 20 or more | 18+ | Several heavy labels together, or Self-Harm / Suicide references |
score >= 20 -> 18+
score >= 10 -> 16+
score >= 5 -> 12+
score >= 1 -> 7+
otherwise -> 3+
flag a label when its weight >= 3What is stored and what players see
The form writes a contentRating object on the listing document: whether it was submitted, the contact email that accompanies it, and the ticked labels. Your listing document is created with an empty declaration, so an untouched listing is a listing with no rating, not a rating of 3+.
- The store reads the final band first, then the suggested band, then any legacy age field, and falls back to 3+ for display only.
- The badge is an image matched to the band, with
/assets/age-3.pngas the fallback file. - The caption beside the badge says the rating was submitted by the developer, because it was: nobody approved it.
- Re-running the form after a content change updates the band; the old labels are replaced, not merged.
Filling the form in
- Play your own build and take notes. Every blood splash, every line of dialogue, every randomised reward. The form is only as good as your inventory.
- Tick conservatively upward. Where a label is arguable, tick the heavier one. Under-declaring is the risk; over-declaring just moves the badge.
- Answer the Final Questions truthfully. Stranger interaction is weighted 4 on its own and drives expectations about moderation.
- Read the recommended band back. Compare it with how you would describe the game to a parent.
- Set a rating contact email. The address stored with the declaration should reach someone who can answer a challenge about it.
- Re-declare on every material change. A new update that adds gore invalidates a rating recorded before it.
Frequently asked questions
Does anyone approve my rating?
No. The band is computed from your declarations by the form itself and stored with the listing. Appsinity can act on a rating that turns out to be wrong, and does so as a content-policy matter.
Can I get 18+ and still stay on the store?
A rating band is not a ban. But an 18+ result usually comes from labels that also engage the teen-safe standard, and sexually explicit material is prohibited outright, see Content policy.
Do loot boxes affect the rating?
Yes. Loot Boxes / Random Rewards is weighted 2, Prize Wheels and Mystery Boxes 1 each, Real Money Gambling 6. Gambling-flavoured monetisation shows up in the band.
Why is my listing showing 3+ when I never filled the form in?
That is the display fallback, not a rating you earned. Complete the form so the badge reflects the content.
Developer publishing support: [email protected]
General support: [email protected]
Partnerships: [email protected]
APPSINITY