AARB Age Rating Board
AARB, the Appsinity Age Rating Boards system, is a content classification framework developed by Appsinity Technologies to rate games and media based on age suitability, content intensity, violence, language, horror, and mature themes for safer audience guidance across Appsinity Store.
Purpose and Scope
AARB helps users, parents, guardians, developers, and reviewers understand whether a game or media listing is suitable for different age groups. The rating is guidance for safer discovery and does not replace local law, parental judgment, school policy, or platform enforcement decisions.
AARB applies to Appsinity Store listings, game pages, media previews, screenshots, written descriptions, downloadable builds, trailers, and any other public material submitted for distribution through Appsinity-operated publishing systems.
Age Rating Levels
Classification Criteria
AARB review considers the total user experience, including gameplay, story context, visuals, sound, player interaction, user-generated content risk, and promotional media.
- Violence: frequency, realism, injury detail, blood, gore, combat context, and whether violence is rewarded.
- Language: mild, moderate, strong, discriminatory, sexual, or abusive wording in game content or listing material.
- Horror: fear intensity, jump scares, disturbing imagery, psychological pressure, and sustained threat.
- Mature Themes: references to drugs, alcohol, gambling, self-harm, sexual content, crime, or other sensitive subjects.
- Online Interaction: chat, multiplayer behavior, user-generated content, external links, and moderation limits.
Developer Duties
Developers must submit truthful age-rating information during publishing and must not hide, minimize, or mislabel content that could affect audience suitability. Screenshots, thumbnails, trailers, descriptions, and builds must all match the selected or assigned rating.
If a game changes through updates, new chapters, downloadable content, online features, or media revisions, developers are responsible for reviewing the rating again and requesting correction where needed.
Review and Enforcement
Appsinity may assign, change, withhold, or remove an AARB rating after automated checks, Gallifai-assisted safety review, manual moderation, user reports, or developer appeal. Incorrect classification may result in listing edits, visibility limits, temporary removal, publishing restrictions, or account action depending on severity.
AARB ratings are guidance labels and may evolve as platform standards, legal expectations, safety tooling, or content categories change.
Contact
For AARB rating questions, classification appeals, or reports of incorrectly rated content, contact Appsinity Technologies through official support channels.
- Email:
support@appsinity.com - Organization: Appsinity Technologies
- Region: India